Diana Felkina — The future of marketing is personal

Diana Felkina · AI agentic marketing × personal branding

The future of Marketing

Diana Felkina
7-figure campaigns · returned in multiples
$1M raised in a single campaign
a network of 5,000+ professionals across platforms
US · Europe · Middle East
is personal.

I've spent 15 years building brands for companies across the US and the Middle East. Then I built one for myself — and it became a business. If you've spent years earning your expertise, this is where we turn it into one too: packaged, positioned, and sold.

Work with me Get the free playbook
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Years leading marketing
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Yearly campaign budgets, returned in multiples
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Capital raised in a single campaign
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Regions · US · Europe · Middle East
Featured on

Who is Diana?

Three chapters
Diana Felkina, studio portrait US · Dubai · Beirut

The CMO era

2010 — 2023

Fifteen years running marketing for multinationals across the US and the Middle East. Million-dollar campaigns, capital raised with brands, teams built from scratch — and millions in tracked revenue across 15 years of multinational campaigns.

The shift

2024

Marketing changed, and I went with it — deep into agentic AI: systems that research, write, distribute, and optimize while you sleep. I rebuilt my entire practice around what marketing is becoming, not what it was.

The proof

Today

Then I did for myself what I'd done for brands for fifteen years. Everything I know became a business of its own — one brand, multiple offers, multiple streams of income, six figures and compounding. I am my own case study — and this site is the deliverable.

The vision

What I'm building.

A world where your presence is your pipeline — where the person is the brand, and the brand runs on systems.

Everything you see is my brand. Underneath it is the company: NextPersona — the studio where we build digital personas. I built brands for companies for fifteen years. Now I build them for founders, for professionals, and for myself — and I teach others to do the same. The next persona we build could be yours.

I.

The face — Diana

The brand you're looking at: the proof that the system works.

II.

The engine — NextPersona

The studio underneath: strategy, content, websites, funnels, ads.

III.

The product — your persona

A digital presence that earns: consistent, stable, yours.

The brand on top · the company underneath

The framework

Everything you see is 10%.

I help professionals with real expertise build the other 90% — the layers beneath the surface that turn a presence into an income.

10%
What the world sees
Content · profile · visibility — the surface above the waterline

↓ The other 90% — six layers underneath, built in this order ↓

01Positioning & narrative
Who you are, to whom, and why it's credible.
02Offers & packaging
What you know, shaped into things people buy.
03Website & landing pages
Owned ground — where your presence converts.
10% 90%
04Funnels & nurture
Attention → conversation → client, on rails.
05Ads & traffic
Performance marketing that amplifies what works.
06Agentic operations
AI systems running the machine while you sleep.
The outcome: from invisible expertise — to presence that pays, consistently.
You spent a decade earning your expertise. Now it's time it earned for you.

The method

Package. Position. Sell.

You've already done the hard part — ten-plus years of it. The method turns that expertise into an online business.

I. Package

Your expertise, shaped into offers, products, and a story people can actually buy.

II. Position

Placed in the market so the right people recognize you as the obvious choice.

III. Sell

Website, funnels, content, ads — the system that turns attention into stable income.

Work with me.

Two tracks · one system
Track one — with me, directly
Flagship · 12 weeks · application only

The NextPersona Program

✦✦✦Proximity

You've spent years becoming the expert. Now build the business only you can. In 12 weeks we turn your expertise into a business that exists and sells — offer, product, brand, presence, and the system underneath, built with you and with Claude.

Application onlyApply now
 Live · one time only

The Live Build — Turning LinkedIn Into a Business

✦✦✦Proximity

Six weeks, live with me. You come in with 10+ years of expertise and a LinkedIn account that does nothing for you. You leave with a positioned profile, a working content system, and your first real client conversations. This runs live once. Founding price, never repeated.

Doors open July 21 · We start together August 10 · Founding price $199Join the waitlist
 Graduates only · every two weeks · live

NextPersona Circle

✦✦✦Proximity

You built it. Now keep it growing. The mastermind where graduates stay — building, refining, and keeping up with AI and marketing as fast as they change. Live with me every two weeks, with my workshops, playbooks, and team behind you.

Graduates · membershipStay in the room
 Private · by application

1:1 with Diana

✦✦✦Proximity

The closest you can get. We build your brand-business together — positioning, offers, website, funnels, content — one on one.

By applicationApply for 1:1
Track two — for your company
Leadership · Fractional CMO

Consultancy

Senior marketing leadership for your company — strategy, growth, and hands-on AI & agentic build, on a fractional or project basis. See the full track record first.

Fractional · advisory · projectSee my experience
 Growth · The Funnel Blueprint

Performance Marketing

Funnels, landing pages, ads and traffic — the machinery that turns presence into pipeline, run with 15 years of performance discipline.

Get a free audit
 Done for you · my studio

NextPersona

My agency runs personal brands end to end — positioning, content, presence, and the client-acquisition system underneath.

Retainer · 3-mo minnextpersona.io

Book Diana

Stages & podcasts

Podcast conversations and keynotes on how social media accounts become businesses, why personal branding pays — and the system behind it.

Check availability

Workshops & trainings.

Universities · business communities
Diana Felkina teaching Your room next

I teach the value of personal branding — and the system that turns it into business — in rooms, not just feeds. Three formats, already running:

Free · monthly · live

MCP 101 Marketing

One real AI marketing workflow, built live — no slides, no jargon. Watch me build it with Claude, then go run it yourself.

Save your seat
 For universities

Student workshops

Personal branding at the start of a career — how students turn what they're learning into a visible, hireable, monetizable presence.

Book a workshop
 For business networks & teams

Entrepreneur trainings

For incubators, communities, and companies — why personal branding compounds for founders, and the system that turns presence into pipeline.

Request a training

Case studies.

What the work generates
$1M

Raised in a single capital campaign for a Web3 project — marketing-led: narrative, funnel, community, and launch.

Capital raising · Web3
7-figure

Yearly campaign budgets planned and managed for global multinational brands across the US, Europe, and the Middle East — returned in multiples.

CMO era · Global brands
100K+

Communities built for brands and founders — hundreds of thousands of followers grown, generating millions of impressions.

Community building · Brands & founders

In their words.

Client testimonials

Working on my positioning completely changed how I show up online. My content became more focused, and I now see LinkedIn as a real growth channel.

Founder · Consulting business

They helped me translate years of expertise into a clear personal brand strategy. Within months, decision-makers I struggled to reach were messaging me.

CEO · SaaS company

This wasn't about posting more content — it was about building authority that compounds over time. The shift in perception was noticeable.

Fractional CMO

My messaging is sharper, my outreach feels more natural, and the quality of opportunities improved. Visibility turned into actual business.

Founder · Professional services

Latest thinking.

From LinkedIn & the newsletter
LinkedIn · Essay

AI won't take your job. A person with an AI system will.

Read on LinkedIn → LinkedIn · Essay

Authenticity is a strategy, not an aesthetic.

Read on LinkedIn → Newsletter

The 90% audit: six layers your personal brand is missing.

Subscribe →

Free playbook

Turn LinkedIn into a business.

The proven system professionals use to turn a LinkedIn presence into a real business — packaged, positioned, and sold. Free in your inbox.

Get the free playbook

Instant delivery · no spam, just the system
Prefer the long game? Join the newsletter — 5,000+ professionals.

Diana Felkina

Start here — you'll talk to me, not a team

Let's build your ninety percent.

Building your own brand-business? Start with the free playbook — it’s the system on paper. Here for your company? Book a discovery call.

The closest you can get: a private engagement where we build your brand-business together, one on one. Starts with a discovery call.

Get the free playbook Book a discovery call