Diana Felkina
Fractional CMO · Agentic Marketing Consultant · Marketing Leadership
I’m a senior marketing leader with over a decade building brands, growth systems, and go-to-market strategies — scaling user bases into the millions. I take on marketing leadership as a fractional CMO, consultant, or embedded operator. My edge today is agentic marketing: designing the AI systems, workflows, and content engines that let a team ship faster and leaner — and I build the pipelines hands-on, not just direct them. Full-time, part-time, or project-based, I bring both the strategic head and the hands.
◆ Open to fractional · full-time · part-time · project engagements
Building at the frontier: agentic marketing & AI content systems
Over the past two years my main work has been fractional CMO and consultancy — leading marketing strategy and building the agentic AI systems underneath it. I take on engagements that pair senior marketing leadership with hands-on builds: go-to-market, agentic workflows and operations, and content engines that let a team ship faster and leaner.
Agentic workflows with Claude
I design and run autonomous content and marketing agents — research, drafting, distribution, and optimization orchestrated through Claude, Claude Code, and MCP tool integrations.
AI video & image generation
Hyper-realistic, cinematic generative assets built through advanced prompt engineering — controlling lighting, camera, texture, and temporal consistency for high-converting ad creative.
Content engines
One input becomes dozens of channel-ready assets. I build the pipeline — scripting, voice, video, repurposing — as an agent-run production line with quality control at every step.
Trainings, workshops & programs
Deliver AI agentic-workflow trainings and workshops for teams, plus structured personal-branding programs — through NextPersona, my consulting practice.
Open to fractional CMO, consultancy, and project engagements — marketing leadership paired with hands-on agentic workflow & operations builds.
The agentic & AI creative stack.
Agentic operations & development — hands-on
AI creative — video · image · voice — hyper-real
Marketing · analytics · growth
Web3 · community · data
If your marketing isn’t AI-powered, it’s already behind. I don’t just use AI — I engineer growth with it.
From GTM systems and content automation to funnel optimization and analytics, I build AI-integrated pipelines that help companies do more with less — launching faster, converting smarter, and growing leaner. I lead the shift toward performance-led, automation-first marketing that makes teams sharper and businesses future-proof.
Key achievements & impact.
- Built go-to-market strategy for entering new markets & launching products
- 10x increase in social engagement in under a year
- 5x improvement in TVL, 3x growth in B2B qualified leads
- Launched GTM for two global Web3 products with strong retention
- Managed 6-figure annual budgets across paid, PR & partnerships
- Secured coverage in Cointelegraph, CNBC Arabia, Blockchain Life
- Built brand ecosystems from zero across multiple ventures
Executive experience.
Fractional CMO & Consultancy · Independent
2024 — PresentMarketing leadership and agentic-marketing engagements for founders and companies — fractional, advisory, and project-based.
- Take the marketing lead on projects and companies — fractional CMO for strategy, or embedded to integrate AI workflows into the marketing function
- Build AI-powered systems across the funnel — from dashboards that analyze the full customer journey to AI content engines that produce and push content at scale
- Engineer agentic workflows & operations with Claude, Claude Code & MCP — autonomous research, generation, distribution, and optimization
- Produce hyper-realistic AI video & image creative for nurturing and retargeting campaigns
Founder · NextPersona — Personal Branding Agency
2024 — PresentMy personal-branding agency and side business — client work, workshops, and a 30K+ professional network.
- Founded and run NextPersona, taking on clients for personal branding — positioning, content, and presence
- Deliver workshops on integrating AI into marketing and building AI-powered workflows
- Built a personal-brand network of 30K+ professionals online — founders, marketers & operators — across LinkedIn, content, and the AI Growth Insiders podcast
Chief Marketing Officer · Tectum Blockchain
2023 — PresentNext-generation L1 blockchain built for real-time crypto transactions and PayFi.
- Scaled global community by 500%, reaching 300K+ users across socials
- Led GTM for SoftNote Wallet, reaching hundreds of thousands of users globally
- Raised capital via a high-impact OTC round; secured strategic investors
- Managed $500K+ annual budget; forged partnerships incl. OKX DEX
Head of Marketing · Fuse Network
2022 — 2023EVM-compatible Layer-1 blockchain for business payments.
- Grew user base to 1M+ wallets, 10x’d social reach, 5x’d TVL
- Managed $500K+ budget; produced 5+ flagship events ($150K+ each)
- Drove 8x growth on X; expanded Telegram to 120K+ active users
- Led paid, PR, KOLs & ambassador programs; managed a team of 7
Head of Marketing & Growth · IDS Fintech
2017 — 2022MENA-based digital payment and financial software provider.
- Led expansion into 5 MENA countries, driving growth to a $5M valuation
- Increased qualified leads 3x via B2B acquisition campaigns
- Managed $300K+ budget with strong ROI; supported seed fundraising
- Built content hubs, webinars & regional GTM for the fintech suite
Personal brand & thought leadership.
I’ve built a personal brand as a thought leader in AI-powered growth and Web3 marketing — known for clear, actionable growth frameworks and founder-led marketing systems. I’ve built a personal-brand network of 30K+ professionals online — founders, marketers, and operators — and run AI Growth Insiders, my content platform and podcast, serving as a connector across the AI and growth landscape.