Free workshopFind the one thing people will pay you for
Built in weeks, with AI.
In 60 minutes, live, I’ll show you how to find the one thing in your expertise people will pay for, and how AI now builds the business around it in weeks, not a year.
Next sessionWednesday 7 October · 1:30pm ET · Free to join
·Free to join
Wednesday 7 October · 1:30pm ET · 60 minutes · free
The form didn’t load — that’s usually an ad blocker or a strict privacy setting.
Open the form in a new tabOr email hello@dianafelkina.com and I’ll register you myself.
No spam. Just your join link, a reminder, the worksheet, and the prompts I use with clients.
The 60 minutes
I take you through the whole system — package, position, sell — and build it live on screen with AI. What used to take a marketing team a week, you’ll watch happen in minutes.
We’ll build on someone’s expertise live, in the room, with AI on screen. It might be yours.
Turn the experience you already have into an offer people can actually buy.
LiveClaude pressure-tests an offer idea in minutes
Say it so the right people recognise themselves — and come to you.
Liveyour one sentence, drafted and sharpened on screen
Put it online so it works as a business, not a side project — plus a live demo of what used to take a team a week.
Livethe first draft of a sales page, built before the hour ends
And where ads fit, which is step four and not step one. Most people buy step four first and step one last, and that’s why it didn’t work.
Why now
I know, because I ran those teams. Now it takes you, a few weeks, and AI doing what the team used to.
Who this is for
You’re good at the work. You’re just not good at marketing yourself — yet.
Who it isn’t for: anyone looking for passive income, quick wins, or a way to skip the work. Or anyone hoping AI will invent the expertise for them — AI builds the business, the expertise is yours. If you’d rather have the whole thing built for you, that’s not a no — it’s the second door at the bottom of this page.
Who’s teaching
dianafelkina.com — more about me and my work
I still run this every day — I’m not a guru who stopped doing the work. Ten years a CMO for multinationals. Then I rebuilt my whole method around AI and did for myself what I’d spent a decade doing for brands. Now I help professionals do the same, in weeks. I teach the whole thing, and you leave able to do it yourself.
What people say
I’d spent two years trying to explain what I do and it always came out as a paragraph. Diana turned it into one sentence in under an hour. She makes a tangled thing simple, and that clarity is the whole business.
I walked in with a dozen half-ideas about what I could sell and walked out with one, written in plain language I could use that week. Nothing about it was complicated — that’s the part I didn’t expect.
It’s free, so I expected a long advert for something else. It’s a clear, simple system — package, position, sell — and I left able to run it myself. No jargon, nothing held back.
Save your seat
Free, live, 60 minutes. Come with your expertise — leave knowing what part of it people will pay for.
Wednesday 7 October · 1:30pm ET · 60 minutes · free
The form didn’t load — that’s usually an ad blocker or a strict privacy setting.
Open the form in a new tabOr email hello@dianafelkina.com and I’ll register you myself.
No spam. Just your join link, a reminder, the worksheet, and the prompts I use with clients.
Next session: Wednesday 7 October · 1:30pm ET · Free to join
One paying client by week six. That’s what the room is for.
If you’re serious
The workshop stands on its own. It’s free, and you leave able to do the work yourself — most people do exactly that. If you’d rather build it with me, or have me build it for you, there are two roads from here.
Expertise to Business
The six weeks, in four parts
The one thing people will pay for, priced, with delivery written — so when someone says yes you already know what Monday looks like.
A page that sells it, and a profile that says the same thing. Built with AI, live, not outsourced.
Two engines. Content that publishes without willpower, and outreach that starts real conversations instead of waiting for referrals.
Ads, funnels, paid traffic. This is step 4, not step 1, and it’s what you do once the first three are working.
You start talking to people in week two, not week six. That’s the whole reason a client by week six is possible.
You don’t leave with notes. Week six ships real conversations, and the follow-ups that close them.
One paying client by week six. That’s what the room is for.
Every week you build one piece live and leave with something shipped — not notes.
I build this for people too. That starts at $3,000, because it’s four to six weeks of my time instead of yours.
In the room it’s $250. Same system, same result, and you do the building while I direct it. You also walk away able to rebuild any of it yourself, which is the part nobody can sell you.
Ten places, by application. The next group is $750.
You ship something every week, or I keep working with you until it’s live.
Same system either way. The only question is who does the building.
Six weeks, live, in a group of ten. You build it, I direct it, and something ships every week. $250 founding, by application.
See the six weeks →For people who’d rather buy the outcome than the skill. Same system, my time instead of yours. Scoped on a call, and most projects run four to six weeks.
Book a call →