Story 01
“I’m good at my job, but I have nothing to sell”
Anne WhitfieldHR manager for 10 years. Austin, Texas
“AI can write a CV in a minute. It can’t tell you what a hiring manager thinks after you leave the room.”
First paying client in week four
The NextPersona Program
From expert to owner, in eight weeks
Turn your expertise into an online business.
You’ve spent years becoming the expert. In eight weeks we build it together, with AI, and you leave with your expertise running as a business that exists online — packaged, priced, live, and with traffic running.
Not ready to apply? Start with the free workshop →
eight weeks · three 1:1 sessions with Diana · a group call every week · funnel and ads live by the end · open now, start as soon as you’re accepted · about 1.5 hours of your time a week · $1,000 · by application
Sixty seconds
Before you apply, hear it from me.
What the eight weeks actually look like, and who it’s for.
Video goes here
Sixty seconds, no pitch — what we build, week by week, and the kind of person it works for.
The stakes
The expertise was never the problem.
You're already good enough that people pay you. That part is settled. What isn't settled is everything around it. Clients arrive because somebody remembered you, or referred you, or found you by accident. Some months are good and you can't say why. Some months are quiet and you can't say why either.
You've watched people with half your depth build something steadier — not because they knew more, but because they built a system while you've been building a client list one conversation at a time.
That part is learnable. In eight weeks, we build it together.
Client stories
Three people. Three doubts. One program.
Each one was good at their work but had no way to turn it into clients. With AI, they built that in weeks. Here is their story, and what we built.
Names and some personal details are changed for privacy.
Why now
Generic expertise is getting cheaper every month.
What isn’t: a name, a reputation, and judgment someone pays you for directly.
Ten years ago, building a business around what you know took a team, a budget and a year. I know — I ran those teams.
Now it takes you, a few weeks, and AI doing what the team used to.
What changed
The same work. A fraction of the time.
Positioning
ThenAgency workshop, 2 weeks
Now20 minutes with Claude
Sales page
ThenCopywriter + designer, 3 weeks
NowAn afternoon
Email sequence
ThenA week of back and forth
NowAn hour
Content
ThenA team, every week
NowOne session, a week of posts
That is the whole reason eight weeks is enough. You do the thinking. AI does the production.
Before and after
Where you start. Where you finish.
You arrive with expertise that earns you nothing on its own. You leave with it running as a business — packaged, priced, online, and selling.
Today
- What you own: skills, with nothing built around them
- What it earns: nothing on its own
- Where it lives: in your head, and on a CV
- Where clients come from: referrals, luck, a recruiter
In eight weeks
- What you own: a business that is yours
- What it earns: you’re paid directly for what you know
- Where it lives: an offer, a site and a funnel, live
- Where clients come from: traffic you turn on
This isn't a course you finish. It's a business you start.
The math
Do the math before you decide.
Having this built for you by an agency costs several thousand and leaves you unable to change it without going back to them. Figuring it out alone is free and takes most people a year, if they finish at all. This is eight weeks, built with someone who did this at company scale for a decade — and you keep the skill, not just the files.
One client from the business you build here returns it. Everything after that is the business paying you back for the rest of its life.
$1,000
Investment — once.
8 weeks
What it buys — the modules, a group call every week, three 1:1 sessions with me, and every template and system, built with you.
1
Payback — one client.
This is the difference between buying another course and building an asset. Courses cost money. Assets return it.
Fit
This is for a specific person.
This is for you if
- You’re deep into a career, not at the start of one — a senior professional, consultant, coach or specialist with years of knowing something properly
- You’re done pouring it into someone else’s company, and you want something of your own — ownership, not a side hustle
- You already run a business but have no funnel — you skip the packaging, and your personal brand becomes the traffic source for the business you have
- You want a system that brings clients in, not another certificate
- You can give it about 1.5 hours a week, plus an ad budget of $300–500 a month
This is not for you if
- You’re just starting out and there’s nothing to package yet — the free workshop is the right place to begin
- You’re looking for another job
- You want it fully done for you with no involvement — that's a different door
- You're looking for overnight, effortless, or hands-off
The method
Package. Position. Presence. Sell.
Two parts. Define is the thinking — nothing gets built until it’s settled. Execute is the building — where it becomes real. It's what I did for multinationals for 10 years, now turned on your expertise, with you, step by step, with Claude beside you the whole way.
01
PACKAGE
Everything you already know, shaped into one sellable thing — a program, a service, a workshop or a community. Its contents, the outcome it promises, the delivery format, and the price.
02
POSITION
A positioning statement, one core message, a defined audience and a brand voice — and a clear answer to what it is, who it’s for, and why you.
03
PRESENCE
Every social profile rewritten to the positioning, a personal brand website so you’re found and recognised online, a funnel landing page, and a content strategy that says what to post and why.
04
SELL
Meta ads written, campaigns set up, traffic running — the funnel live and taking people through it. Organic content runs alongside as proof and trust, and compounds over time. Paid is what makes traffic arrive now.
Running underneath all of it
The machine that keeps working after the eight weeks
Outreach
Who to contact, and what to say
Your list, your messages, and a rhythm for doing it.
Automations
The follow-up that doesn’t need you
The follow-up and the admin, running on their own.
Database and email list
Nobody who shows interest gets lost
Every person who shows interest, kept and reachable.
The journey
The curriculum, week by week.
Eight weeks. Something shipped every week. You watch the module, build it in about 1.5 hours, and bring it to the group call, where the work is checked. One to one with me at the three moments that decide it.
Start · Week 0
The build decided
Week 0 · 1:1
Strategy session
One to one with me. What we are building, before anything is made.
Ship: the build decided.Package · Weeks 1–2
From everything you know to one thing people can buy
Week 1
The one thing
Finding the sellable thing inside everything you know, and which of four shapes it takes.
Ship: one offer defined.Week 2
Price and shape
Pricing from value and market. Delivery format. Where the scope ends.
Ship: price, format and contents.Position · Weeks 3–4
From an offer to a message you can repeat for years
Week 3
One person
Narrowing to one buyer. The belief that is costing them. The message you repeat for years.
Ship: audience, positioning and message.Week 4
Voice
Saying what it is, who it’s for and why you — without sounding like the category.
Ship: voice rules and offer copy.Week 4 · 1:1
Positioning review
One to one with me. The offer and the message signed off before anything gets built on top of them.
Ship: Define signed off.Build · Weeks 5–6
From a message to a presence, a site and a funnel
Week 5
Presence
What a profile does in nine seconds. Then your Claude workspace, and the content agent that drafts in your voice.
Ship: profiles rewritten, content agent running.Week 6
Site and funnel
What a site needs and what it doesn’t. The one-page funnel, and the automations wiring it to your database.
Ship: site, funnel, capture and automations live.Sell · Weeks 7–8
From a funnel to traffic, and a system that runs it
Week 7
Traffic on
How a cold ad works on Meta. One offer, one audience. What to read in week one.
Ship: creative written, campaign running.Week 8
The system
The outreach agent, the follow-up, and the reporting that reads your numbers each week without you.
Ship: outreach and reporting agents running.Week 8 · 1:1
Results review
One to one with me. The numbers read together, the system adjusted.
Ship: adjusted and handed over.After · The Growth Room
The program ends. The adjusting doesn’t.
Everyone moves into The Growth Room at week eight. The first month is included; after that it’s $100 a month.
What’s guaranteed
- A finished system, live, with traffic running.
What isn’t
- A first sale. Nobody can honestly promise that.
The agents
Five agents, running by week eight.
The part that keeps working when you don’t. You set each one up yourself, on the guide, with your work checked on the call.
- Claude workspace — loaded with your offer, voice and audience. Everything else runs on top of it. Week 5
- Content agent — drafts posts in your voice, to the plan. A month in one session. Week 5
- Funnel automations — capture, confirmation, reminders, and every lead landing in your database. Week 6
- Outreach agent — writes and paces first messages to the right people. Week 8
- Reporting agent — reads your numbers weekly and says what to change. Week 8
What you get
Not just calls with me. A whole system behind them.
The vault
Every system I run
The systems already working across industries — for outreach, for sales, and every step in between. Every module, template and guide is yours forever once you finish, including everything added later.
The training
Video training for every step
Prerecorded modules with a clear workflow for all eight weeks. I show you how to implement every single step, so nothing is left to guesswork.
The calls
A group call every week, and three 1:1s
Same hour each week, where your work is checked. One to one with me at week 0 for strategy, week 4 to sign off your offer and message, and week 8 to read the results.
You build it, I direct it.
The templates
You’re not starting from a blank page
Every stage has a template behind it. Not swipe files from the internet — the actual systems I run, handed over and filled in with you on the call.
- Your offer — a structure that’s already worked, filled in with what you know
- Your price — a model to pressure-test against, not a guess
- Your positioning — the statement, the core message, the audience and the voice
- Your profiles — rewritten against a structure, not a blank box
- Your website and funnel page — built to your words rather than designed from scratch
- Your ads — the copy written and the campaign set up on the call
- Your emails — the sequence written, ready to load
- Your content — a strategy, a prompt library, and a system that produces a month in one session
- Your outreach — the list and the messages, written in your voice
- Your Claude workspace — set up with your offer, your voice and your audience inside it
Setup is plug and play. The thinking is the part we do together, because that’s the part nobody can hand you.
Included, and not
I build nothing for you. I hand over how it’s done.
So you leave owning the business and knowing how to change it. Here is exactly where the line sits.
Time with me
You getThree 1:1 sessions — strategy at week 0, positioning sign-off at week 4, results review at week 8. Plus the weekly group call.
You don’t getUnlimited access.
The offer
You getThe framework, the pricing model, and my review of what you land on.
You don’t getMe deciding it for you.
The website
You getThe template, the guide, and my review of what you build.
You don’t getMe building it.
Content
You getThe plan, the prompt library, the content agent.
You don’t getMe writing your posts.
Agents
You getGuides on how agents work, how to set them up, and how to manage them.
You don’t getMe building them inside your accounts.
Automations
You getThe setup walkthrough and the database structure.
You don’t getMe connecting your tools.
Ads
You getThe creative framework, the campaign walkthrough, and the numbers read with you.
You don’t getMe running the campaigns.
Ad spend
You get—
You don’t getYours: $300–500 a month, on top of the fee.
After week 8
You getThe vault forever, including later additions. The Growth Room, first month included, then $100 a month for the community, access to me and the calls every two weeks.
You don’t getOngoing management of anything.
If you’d rather have it built for you, that’s a different conversation — ask me on the call.
What comes after
The Growth Room
The eight weeks end with a business that’s live. The Growth Room is where everyone goes next — my membership, $100 a month, with the first month included in the program, where the system keeps being adjusted and keeps growing.
The community
The room itself
Other people at the same stage, building the same way.
Every two weeks
A group call
Your work reviewed, problems unblocked.
Between calls
Access to me
Questions answered inside the room.
Added continuously
New material
New agents, new tools, new playbooks as they appear.
The vault is yours forever once you finish the eight weeks, including everything added later — whether you stay or not. If you leave, you keep the vault. You lose the room, the calls and access to me. The $100 buys people, not files.
The outcome
By the end, you don't have notes. You have a business.
What these eight weeks are built to get you: your expertise turned into a business that exists online — finished, live, and with traffic running. Everything below is what it takes to get there.
- A packaged offer — contents, outcome, delivery format and price
- Your positioning — one core message, a defined audience and a brand voice
- Every profile rewritten, a personal brand website, and a funnel landing page
- Your ads written and campaigns running, with traffic going through the funnel
- A content strategy that runs on Claude, not on willpower
- An outreach routine — your list, your messages, a rhythm for doing it
- Automations and an email list, so everyone who shows interest is kept and reachable
- Your Claude workspace, set up with your offer, your voice and your audience — plus the prompt library I use with clients
- The skill to run it, and change it yourself
The format
How the NextPersona Program runs
Modules
Prerecorded
Watched before the call, in your own time.
Group call
Same hour each week
Where the work is checked, and recorded if you can’t make it. You build it, I direct it.
Templates
One behind every week
The systems actually in use, not swipe files.
Your time
About 1.5 hours of building
Built to run alongside a full-time job.
Plus three 1:1 sessions with me: strategy at week 0, positioning sign-off at week 4, results review at week 8.
Application only. I take a small number at a time, so I stay hands-on and only work with people I'm confident I can get results for.
Why me
I'm not teaching theory. I'm handing you my system.
Diana Felkina · CMO, 10 years
Ten years running marketing for multinationals — 7-figure campaigns, real revenue, teams built from nothing. Then I turned the same system on myself — building my own business in public, on exactly what I'll build with you.
Most people teaching this have only ever sold "how to sell this." I ran marketing at the highest level first. I know what marketing is for — and I know how to make AI do it. They teach a system built before the tools existed. I rebuilt mine around them. That combination is the whole reason this works.
Everyone else will teach you to post. Here you build the funnel and turn the traffic on — with me directing it, because the funnel, the ads and the traffic are the part I’ve run at company scale.
The investment
The investment
It's an investment in a business you'll still be running years from now, not a course you forget you bought.
$1,000
Eight weeks · built with you · application only
What the $1,000 covers
- Three 1:1 sessions with me — strategy (week 0), positioning sign-off (week 4), results review (week 8)
- A group call every week, same hour, where your work is checked
- Prerecorded modules and a template behind every week
- The vault, yours forever — every module, template and guide, including everything added later
- Your offer, price and positioning, settled
- Your profiles, website and funnel page, built and live
- Your Meta ads written and campaigns running
- Your content strategy and email list, set up
- Five agents running — Claude workspace, content, funnel automations, outreach and reporting — plus my prompt library
- Your first month in The Growth Room, included
Applying is free and takes about five minutes. Payment comes after your call, only if we both say yes. Your ad budget, $300–500 a month, is spent on your own ad account and isn’t part of the fee.
Applying
Why application only
I take a small number at a time and stay hands-on, so I only take people I'm confident I can get results for. The application is a few honest questions — it protects your results.
1
You apply
The form below — a few honest questions about your expertise. Free, and about five minutes.
2
We talk
A short call to make sure it's a fit, both ways.
3
You're in
If we both say yes, you pay, we book your strategy session, and you start straight away.
Apply to the NextPersona Program
A few honest questions about your expertise and what you want to build. Free, about five minutes, and it commits you to nothing.
Open the application
Never been to the free workshop? Start there instead → It’s the same method in one hour, and it’s the easiest way to see if we fit.
Questions
The honest answers
Do I need to know AI?
No. If you can write an email, you can do this. Every step is shown on screen in the modules — you watch it done, then you do it, and the weekly call fixes what didn’t work.
Which tools, and what do they cost?
Claude Pro, about $20 a month. For your site, a domain and hosting. For the funnel automations and your email list, a CRM such as GoHighLevel. Then the ad budget: plan for $300–500 a month on Meta, spent on your own ad account — that's what turns the traffic on. No surprise costs in week four.
How much time per week?
The weekly group call, plus about 1.5 hours of building. That's it.
Can I do this with a full-time job?
Yes. The modules are prerecorded, so you build when it suits you — about 1.5 hours a week, which fits in an evening — and bring it to the weekly group call, which is the same hour every week.
What if I miss a session?
Every group call is recorded, so you can watch it back. The modules are prerecorded too, so nothing runs ahead of you. Bring your work to the next weekly call.
When can I start?
As soon as you're accepted. Enrolment is always open, so there's no start date — you begin with your strategy session.
Do you build it for me?
No. I build nothing for you; I hand over how it's done. It's built with you — set up on the call, with the training showing you every step and the templates doing the heavy lifting — and you leave knowing how it works so you can change it yourself. If you'd rather it was built for you, that's a different conversation and I'll point you to it on the call.
I already run a business. Is this for me?
Yes, if it has no funnel. You skip the packaging stage, and your personal brand becomes the traffic source for the business you already have.
How is this different from a course?
A course hands you videos and wishes you luck. This is eight weeks of building with me reviewing it every week, where you leave with an actual business — offer, presence, a live funnel, and traffic running.
What happens after the eight weeks?
At week eight the program ends and you move into The Growth Room, my membership. Your first month is included; after that it’s $100 a month: the community, a group call every two weeks, access to me between calls, and new material as it lands. The vault is yours forever either way, including everything added later.
Will I really make my investment back?
One client from the business you build earns it back, and you'll build the system to find more. There are no income guarantees — what you get is my system and my hands-on help; the results follow the work.
Is there a guarantee?
What's guaranteed is a finished system, live, with traffic running. What isn't is a first sale — nobody can honestly promise that. This is hands-on with limited spots and my direct time, so it isn't a click-to-refund product. That's exactly why there's an application — I only take people I believe I can help.